A cousin who can “sort it out for you.” A CAC letter that sat at an old address for three months. A bank asking for a utility bill from a house you left years ago. A WhatsApp thread with forty unread messages and still no answer.
Nigerians abroad send billions home every year, and some of the best ideas for Nigerian businesses are being sketched out in London, Houston, Toronto and Dubai. Too many of them stop at the first form that asks for a local address, or the first letter nobody back home can explain.
It isn’t a lack of ambition, money or know-how. It’s distance. Running a Nigerian business from abroad has always depended on goodwill: someone to collect your post, someone to stand in a queue, someone to tell you what a letter from FIRS actually means. Goodwill is generous. It just isn’t accountable.
So we’re building what we kept wishing existed: a real address in Nigeria, a team on the ground who answer to you, and one place where every letter, filing and decision is on record. Not a fixer. A base.